Ludvig Åberg has emerged as one of the most exciting talents in professional golf, captivating fans and analysts alike with his rapid ascent since turning pro in June 2023. Hailing from Eslöv, Sweden, Åberg’s journey from a standout amateur to a PGA Tour winner has not only showcased his exceptional skill but also significantly boosted his financial standing. As of 2025, estimates of his net worth vary, reflecting his short but impactful professional career. This article delves into the components of Åberg’s net worth, exploring his career earnings, endorsement deals, and the potential for future financial growth as he continues to make his mark on the global golfing stage.
Early beginnings and amateur success
Born on October 31, 1999, Åberg’s introduction to golf came at the age of eight, thanks to his father Johan, an avid golfer who lured him to the Eslöv Golf Club with promises of ice cream. What began as a reluctant pastime soon blossomed into a passion, particularly after Åberg shifted his focus from football to golf at age thirteen. His amateur career was nothing short of stellar, marked by 13 titles between 2016 and 2023 and a remarkable 29 weeks as the world’s top-ranked amateur golfer. During his time at Texas Tech University, he solidified his reputation by winning prestigious awards like the Ben Hogan Award in 2022 and 2023, recognizing him as the best collegiate player in the United States, and the Haskins Award in 2023. These accolades, while not directly contributing to his net worth at the time, laid the foundation for his lucrative transition to professional golf.
In 2022, Åberg faced a pivotal decision when the newly formed LIV Golf League offered him a two-year contract worth $2.5 million. Choosing to forgo this immediate financial windfall, he opted to complete his collegiate career and pursue a path through the PGA Tour, a decision that has since paid dividends both in prestige and earnings. His amateur success culminated in leading the 2022–23 PGA Tour University rankings, earning him direct entry to the PGA Tour upon turning professional—an unprecedented achievement that underscored his potential for financial success.
Career earnings
Since turning professional in June 2023, Åberg has wasted no time amassing significant earnings on the PGA Tour and European Tour. His professional debut at the RBC Canadian Open resulted in a tie for 25th place, marking the beginning of a trajectory that would see him quickly climb the ranks of golf’s top earners. Within five months, he secured his first professional victories: the Omega European Masters on the European Tour in September 2023, which netted him approximately $458,000, and the RSM Classic on the PGA Tour in November 2023, adding $1.512 million to his coffers. These wins not only highlighted his competitive prowess but also significantly boosted his career earnings.
The 2023–24 season proved to be a breakout year for Åberg, with reported earnings of around $15 million, including $7.26 million from official PGA Tour events and $2.56 million from major championships. His runner-up finish at the 2024 Masters Tournament, where he earned $2.16 million, showcased his ability to compete at the highest level, finishing just behind Scottie Scheffler. Another notable payday came from the AT&T Pebble Beach Pro-Am in early 2024, where he again secured $2.16 million for a second-place finish. His most substantial prize to date arrived in February 2025 at the Genesis Invitational, where a victory earned him $4 million, pushing his career earnings to an impressive $17.756 million since leaving Texas Tech, according to posts found on X.
Various sources estimate Åberg’s total career earnings to be between $18.97 million and $22 million, depending on the inclusion of additional tournaments, unofficial events, and team competitions like the 2023 Ryder Cup, where he contributed to Europe’s victory and earned approximately $670,000. On the PGA Tour alone, his official prize money is reported to exceed $13.7 million, a remarkable figure for a player with less than two years of professional experience.
Endorsements
Beyond tournament winnings, Åberg’s net worth is bolstered by a growing portfolio of endorsement deals, a testament to his marketability as a young, charismatic, and successful athlete. Shortly after turning pro in June 2023, he signed a multi-year contract with Adidas, covering headwear, apparel, footwear, and accessories. While the exact value of this deal remains undisclosed, it is described as a multi-million-dollar agreement, aligning him with one of the most prominent brands in sports. Adidas Golf President Jeff Lienhart praised Åberg’s “amazing play and desire to win,” signaling the company’s confidence in his long-term potential. Åberg himself expressed excitement about joining a brand committed to excellence, a partnership that enhances his visibility and financial prospects.
In December 2023, following his RSM Classic triumph, Åberg inked a deal with Titleist, a leading golf equipment manufacturer, to use their clubs and balls. This partnership places him alongside elite players like Jordan Spieth and Justin Thomas, further elevating his profile. He also collaborates with Odyssey Golf Putters, a brand he has utilized since 2015, and TUMI, an international travel and lifestyle company, where he serves as a global ambassador alongside LPGA star Nelly Korda. While specific figures for these endorsements are not publicly available, they are estimated to contribute at least $500,000 annually to his income, with the potential for growth as his career progresses. These partnerships not only supplement his earnings but also position him as a rising star with broad commercial appeal.
Net worth estimates
Combining his tournament earnings and endorsement income, Åberg’s net worth is a subject of speculation, with estimates ranging widely due to his early career stage and the variability of off-course earnings. Conservative estimates place his net worth at around $2 million, reflecting primarily his prize money and initial endorsement deals as reported by sources like EssentiallySports and Golfers Net Worth. However, more optimistic projections, such as those from Pennbook, suggest a figure exceeding $10 million, factoring in his rapid earnings growth and the potential value of his sponsorships. Posts on X celebrating his Genesis Invitational win align with higher estimates, implying that his net worth could be closer to $15 million when accounting for his $17.756 million in career earnings alone.
Unlike established players with decades of earnings and investments, Åberg’s financial picture is still evolving. His lack of major personal expenditures—such as a publicized car collection or extensive real estate holdings—suggests a focus on building wealth rather than spending it, though he and his girlfriend Olivia Peet recently moved into a home in Ponte Vedra Beach, Florida, in November 2024.